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How Content Marketing and Social Media Work Together While social media and content marketing might appear to be two distinct things, they actually are in fact a team. Brands can maximize a robust piece of content, like white paper or blog post, by sharing small fragments of the content on their social channels. A strategy can help you concentrate and optimize your efforts so that you get the most out each piece of content. It helps you stay clear of vanity metrics and determine what is most important to your business, such as brand recognition or web traffic. 1. Identify Your Audience Social media marketing is a great way to connect with potential customers and build relationships. However, before you can develop the right content for your audience, you need to understand who they are. This will allow you to create a strategies that are more likely to achieve your goals and move the needle on your company's bottom line. The best place to start is to monitor the people who follow your company on social media and also who interacts with your posts. What are their interests and what do they want? What kinds of information do they look for and why? This information will allow you to target similar people on other social media platforms. You can also learn a lot about your audience by studying the content of the companies in your industry. What kinds of posts are they making and sharing? What kind of content is generating results for them? This will give you some information on how you can create your own content. In addition, you could contact your audience on social media to learn what they want to hear from you. For instance the clothing retailer ModCloth frequently asks its customers to submit photos of them wearing their clothes. The company then posts these images on its social media channels. This makes the brand feel more connected to its customers and helps increase engagement. It's time to write and share content once you've identified and defined your target audience. Keep track of your metrics, but only those that are connected to your SMART objectives and KPIs that you set in Step 1. Keep in mind that not every piece of content will be successful immediately However, if you're consistent and stick with your plan, you'll eventually get the results you're after. 2. Create a Strategy You require a plan to grow your social media presence. Posting random content with no goal or strategy isn't going to help you get new followers or get them to visit your website or convert into a client or customer. Create a documented strategy for content that you and your team will be able to follow. This will help you set SMART goals, develop and share content regularly and track your progress. Begin by developing your social media marketing strategy using buyer personas (or fictional representations) of your ideal customers. Then, think about the types of content they like and the formats which resonate best with each platform. Instagram and TikTok, for example are excellent platforms for visual content such as photos and short videos. Twitter, on the other hand, is better for posts that are text-based or linked. Take a look at how you can utilize each platform in a unique way to showcase your brand. For instance, Instagram is a great platform for fashion brands to showcase their unique designs and products. Similar to that, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Include call-to-actions within your posts to encourage your audience's interaction. If you're running an event or announcing ask your followers to share, tag their friends or leave comments. Remember that social media can be an excellent way to showcase customer testimonials and feedback. These can be very effective in increasing the trust of your customers, particularly when they come from social media users that are either using or recommending your product or service. 3. Create Content You must create content that is relevant to your target audience in order to effectively promote your company on social media. This can be done through a variety of methods that include blogging or video, podcasts, infographics and more. It is also important to think about the kind of content your target audience wants to see and share. For instance, research suggests that personal and plain fun content is well-liked on social media, whereas information and promotions score lower. Once you've established your audience and your marketing goals, it's now time to plan the type of content that you'd like to see. You should aim to combine informative, entertaining or educational posts with promotional posts. This will increase the chance of your audience becoming a client by increasing their interaction with your business. One of the most popular methods for creating content is to talk to experts in your field. This is a great method to get an understanding of the latest trends and strategies in your niche and also gives you the chance to promote your company by sharing the article with the interviewed individuals' own social networks. Other popular types of content include tips, tricks, and hacks as well as industry news updates and other interesting tidbits that will be of interest to your followers. It is also worth considering incorporating images in your posts, since it has been proven to be more effective in drawing attention and increasing engagement on social media. It is crucial to keep track of the performance of your content, and make any necessary adjustments. If a particular type of content performs poorly you might need to alter its subject or angle. 4. Share Your Content It's crucial to share your strategy and interesting content on social media. This is a fantastic opportunity to increase your reach and gain new customers. Just make sure that your updates are brief and make sure to use appealing titles. Also, don't forget to vary the type of content you post such as videos, images text, links and text are all great options. It's also recommended to try to attract attention to your content by putting it up on various platforms at different times during the day. rewrite article tool will help ensure that your content is reaching the highest amount of people that you can. You might also look into partnering with influencers or even running contests. This can be an excellent method to drive buzz and traffic for your brand. Once your audience begins to view you as a reliable source of information, they will be more likely to engage with your content and ultimately become customers. It is important to place more emphasis on quality than quantity when it is time to do content marketing. It is important to remember that if you're using a pillar strategy to content marketing, it is a good idea to post links to your long form content on social media. This will give your audience an idea of what's to come and encourage them to click through and read the full article or blog. It's not always clear why specific content is shared more frequently than others. It's worth looking into the motivations of sharing to determine what drives people to share specific pieces of content. This will allow you to develop a more effective content marketing strategy in the future. 5. Keep track of your results It is essential to track the results once you have created your content and shared it. You will be able to see if your plan has worked or if you need to tweak it. For example, you may find that a certain kind of content is performing better than the other, or that certain platforms have more engagement than other platforms. You can track your social media reach and performance with tools like Mention or Hootsuite. It is also helpful to remember that just because your content is performing well doesn't necessarily mean that you should continue sharing it on every platform. It is crucial to tailor each platform's content to its intended audience and best practices. This way, you can avoid overdoing it and offending your viewers. When you analyze your results, make sure to take note of every single one of the metrics that matter to you and your team. Choose metrics that are in line with your SMART objectives and KPIs. Be sure to distinguish these metrics for every social media platforms you use. With the appropriate strategy and tactics you can effectively combine social media and content marketing to improve the visibility of your brand, increase web traffic, boost leads, boost sales, establish authority and more. Read this guide from DemandJump for more information about how to implement an effective strategy for content marketing. It includes tips, case studies and more from companies like yours that have beaten the algorithms and achieved success in content marketing. Sign up for your copy today!